Both NRE and ERE are beautiful things. They need to be appreciated for their different qualities.
NRE is like a waterfall, a rush of emotions, a weightless fall, a spectacle of wonder. It's loud and fills the senses to the point where you forget there is anything else.
ERE is the river after the waterfall... a settled flow, a deeper energy, more solid and dependable, usually predictable (though boulders of interest tend to pop up some times). It is a constant babble of sound filling the background - sometimes you don't notice it, but when it disappears, you realise it's missing.
Each are part of the same journey, but at different stages. Enjoy and thrive in there unique differences.
Don't fight against the existing model, create a new model that makes the old model obsolete.