I think he is the poor SOB who had the incredibly bad timing of making a underwear/photo boo-boo, while 'sexting' issues are hot and at the forefront.
Much like 'rehab' being a trendy thing a few years ago, or 'sex-tapes' before that, the media jumps on any news-bits related to these trends.
Sexting and social media blunders, have become a hot trend.
Its scandalous, simply because its a trendy-bash currently.
He will walk the public-shame walk, cower and disappear.
..It`s what all lil good boys in batman-underwear do.