Personally, I don't think its unreasonable to ask for things from your partner. I think the things you ask for need to be behaviour based, not feelings however. We can all control our behaviour but feelings really are outside of that control to a large extent (not completely but we adjust them by first adjusting behaviour).
I believe as an adult in a relationship I need to speak up for what I desire or need. I believe my partner should also, and this way we can negotiate a solution that we are both happy with (we don't stop negotiating until we are both happy) but if we come to an agreement we should both abide by it until such time as we renegotiate.
That's not the same thing as setting rules or making demands at all. It's two or more people working together to make sure everyone's needs are met.