Yes - it seems there's always been the double "E"s of activisim necessary for success. Education and emotion.
I think ideally it would unfold in that order - but it doesn't always happen that way.
Some people - like yourself - prefer to have the knowledge in hand to study and think through before making a decision. Others either don't have the time or believe they don't, and it takes some kind of emotional "hook" to pull their attention away and get them to educate themselves on the issue.
Different people seem to be inclined to be better at one than the other but both pieces end up being equally important.