It reminds me of a while ago, on a BDSM forum, I came across the acronym "WIITWD" for "What It Is That We Do." A lot of people in that forum participated in a wide range of non-mainstream sexual activities, but didn't like the connotations associated with "BDSM." In a lot of ways, reminds me of a lot of opinions I've heard on here with the term polyamory.
I do not need a label to define me. Labels are sticky and I hate the glue they leave behind.