Usually people put their best foot forward on a first date. It's all down-hill from there. If you start at the rut running along the bottom of the hill, there's not much room to go down.
As gross as he sounds... it's better than the bait'n'switch. My friend married a girl who used to dress really sharp and work out 5 times a week. Literally the day after the wedding, she started wearing sweats and stopped going to the gym. At least he showed you what you're in for if you stick around, gave you the chance to get away while the going's easy.
I don't need labels to define me. They're sticky and I hate the glue they leave behind.