I have no problem with hierarchy, or saying hubby is #1. Anything else is a fringe benefit,....so,..even I think it looks like a fluffy term to cover up shit with poop.
A few will use it correctly, and the rest will use it as a catch-phrase to sound more appealing and get what they want in the short-term.
However if you like it, and feel inclined to it,..use it !
I just wouldn`t use it expecting it to change how people interact.