Here's an example of an ad. A lot of their ads are actually targeting women too, which I find to be inherently disempowering. Basically it's selling that the woman is trapped and the only way she'll be able to meet her needs is by cheating (rather than standing on her own and communicating, etc.). But it also highlights that many people who cheat are not necessarily trying to be poly without taking responsibility for it. Many people cheat because they are monogamous with the wrong person. It's just a shame that this ad suggests that leaving a bad relationship isn't an alternative.