They've been running TV ads nationwide for a couple of months now.
And while it may be tempting to write off the clients as scumbags dregs, pigs and whatnot, I think you'd find that a great deal of the people who use it are just regular people who are just making bad choices. And a great deal of those choices are increasingly being informed by a mass media that encourages them, much in the same way the media encourages women to hate their bodies and kids to measure their worth by the clothes and the video games they own.
Generally I reserve my indignation for the machines that perpetuate that stuff, rather than the people caught up in it. Not that I excuse lying or cheating, but my indignation would have little to do with the consequences they would face from their actions.