I can identify. I always feel/felt badly when I would meet/had met a girl who was amazing - great personality, smart, awesome in every way - but I totally wasn't attracted too. And I am picky as hell, though my standards are a little different than the "standard".
I don't think there's anything wrong with that, though. Physical attractiveness is one of several dynamics that people consider when selecting a potential mate. Just because you can't see intelligence or fitness ans a parnt from across a room doesn't mean that those trits which ARE visible are less important or more shallow.
Now - if you're willing to fudge on the OTHER factors to get someone that's physically beautiful, well - that's kinda shallow, lol. BTW - I'm absolutely guilty as charged, but only for short term or FWB. :-p