I can friend-cuddle, no problem.
My best male friend of 16 years,..we use to (before I moved) cuddle lots to watch movies, at bonfires, or after a night out. Never kissed or anything beyond that. We just did what felt natural,..cuddling, sitting close.
I wouldn`t be into the organized, arranged, or planned cuddling of any kind.
Half the charm to me, is in it being natural.
I now have a cuddler-with-benefits friend. I don`t think adding in sex, changed anything for our desire to cuddle as well.